Alexandra
McBeth
After the catwalk their was a sit down dinner for all of the guests with a presentation about the product.
The games in the room were Pick up sticks, Dominoes and Chess.
Polaroid
This project was a hypothetical launch for Polaroid Grey Label's new product, (2011) the GL20 Camera Glasses. As Lady Gaga was appointed as the new Creative Director, I used her place in fashion as a theme for the event. The chosen venue for the launch was the Guggenheim Museum in New York, using their Rotunda for a catwalk. By using a fashion catwalk to promtoe the Camera Glasses it would place the product within the market. Showing off their style and practicality on a daily basis. Also by doing this it would also attract a celebrity audience which would therefore further endorse the product.
Lilt
This project focused on creating a corporate carnival for Coca-Cola. Each student was given a sub-brand to create their carnival truck. I was given Lilt, which I really enjoyed as it has such a fun personality. This was a highly visual branded campaign including entertainment and merchandise. The design of the Lilt truck took inspiration form the Caribbean, including the music, colours and the performers costumes.
Ben & Jerry's
I created a hypothetical event for Ben and Jerry's to further promote brand awareness and strenghten their brand image. The event I proposed was a maze within a gaint cow stucture. The maze lead to five different rooms. These rooms were the Flavour Graveyard, Campervan, Manufacturing Explosion, No way out and Wish Lock. Each of the rooms were interactive, encouraging people to be more social and have fun! As Ben and Jerry say "If it's not fun, why do it?" As well as the Proposed event I also created, advertising, tickets and merchandise.